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Middle and high end brands to promote financial leasing business
Published on:
2016-08-26 10:03
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Recently, Mercedes Benz announced in August 1st will be officially launched in China automobile leasing business. A message, causing widespread concern in the industry, coupled with the June 1st, Audi Xinfeng Thai car rental business officially launched in June or will enter the car finance leasing business hot.
Financial leasing business to brand
Mention car finance leasing business, many consumers may feel fresh. However, China's auto financing lease model, as early as in the last century in the middle of 80s will be the initial shape.
Auto financing lease is a kind of property which is based on the current installment, and is introduced into the separation of ownership and the use right of the rental service. During the lease, the lessee shall have the right to use the car but no ownership, the right to use and ownership of the lease after the end of the lease of all the modern marketing methods. Popular terms, consumers spend money to buy the right to use, after the expiration of the car to return to the car.
Car finance leasing involves many aspects of automobile manufacturers, banks, insurance companies and customers in many aspects of close cooperation. The formation of the six party financial network, including leasing companies, and ultimately to achieve a win-win situation of six parties. That customers put forward financing lease requirements, financial leasing companies as a financial platform to provide customers with designated vehicles, while customers only need to pay rent in accordance with the contract on a monthly basis, you can enjoy the premium car services.
Although the car leasing model of development of our country has been years, but from the longitudinal comparison, because the initial depth of research, the theory of financial leasing lack no corresponding laws and regulations, there is no uniform industry management department and many other reasons, cause the automobile financial leasing enterprises generally poor management, the development of the whole industry is very slow. But in recent years, has undergone tremendous changes in China's auto industry and consumption, car leasing model of rapid development. Industry also experienced large and small number of cards, but also experienced from the workshop to business management and then to today's transformation of the brand management.
Good market brand to attract
Recently, Mercedes Benz made the move, have earlier been tepid financial leasing automobile financial service has drawn more and more attention and enthusiasm for the brand of financial leasing industry is gradually warming up.
It is understood that the financial leasing business is very popular in many developed countries, such as the United States, the financial leasing business income of 1/3 of the total revenue of one year. Even including China's first tier cities, financial leasing business also has a more mature market environment. However, many industry insiders worry that, compared to the specific circumstances of our city, the large scale of financing lease business is able to take place.
Reporters in the City Business Bureau, the city's business department will expand the automobile consumption credit business, combined with the financial sector, increase urban and rural residents to buy cars especially credit small displacement, low fuel economy cars and rural production and living investment vehicle. Encourage enterprises to carry out the car rental consumption, credit consumption and the old for new business, and increase the support for the car scrapped funds to support.
Thus, regardless of the city from the market demand or the policy environment, the financing lease business is expected to make the scale. And, I believe many brands and dealers also saw the huge potential of the brand, financing and leasing business to.
The financing lease business or help for sales
The financing lease business development so far, there have been a "to rent consignee" wealth auto finance mode. This is why many car brands actively plan to carry out the basic reasons for this business to enhance sales.
It is understood that there is an intention to carry out the financing lease business Mercedes Benz, Audi, Volkswagen and other high-end brands. Financing lease business in June 1st officially launched the new Audi TOYOTA relevant responsible person told the reporter: "just because of the business development, I have no way of proving the brand to enhance the brand sales financing to help with specific data, but we can simply analysis the importance of this business. Consumers purchase a car, the first is the brand appeal, followed by the consumer's purchasing power, and finally the brand can provide more added value to facilitate the purchase. For example, consumers also watch the Audi and other brands, but the purchasing power of consumers is not up to the direct purchase of any car, but this time, we provide financing and leasing business, we will be left to the consumer."
In addition to bring sales, many brands consider leasing business to open another for more customer service.
"Mercedes Benz financial leasing business will bring more choices for consumers to meet their specific needs, and become an important supplement to the way of enterprise sales." Mercedes - Mercedes Benz market, the person in charge told reporters. "For young people with lower incomes, low down payment, installment payment way, can help them a round Car Buying dream, has great appeal. At the same time for high-end customer groups, financial leasing business can also help them avoid a one-time large expenditures, and can be used to fund more important places to go."
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